The desk

Who is on the desk

The desk is made up of analysts and strategists with backgrounds in search marketing, content and marketing technology. They follow how brands appear when buyers ask AI assistants for comparisons and recommendations, and they write about the numbers in a way a marketing team can act on.

• Priya Sharma

  Digital marketing strategist

  Priya advises B2B companies on content and search strategy, with a focus on turning what buyers are looking for into pipeline. She writes about how AI-assisted search is changing that work.

• Isla MacKenzie

  Brand intelligence analyst

  Isla helps companies measure how they show up in AI-generated answers and work out what to change first.

• Sofia Reyes

  Content strategist

  Sofia works with marketing teams on content that other publications, and AI assistants, are willing to quote. Her writing is about what makes a page worth citing.

• Hannah Clarke

  Senior search strategist

  Hannah is a search strategist who now spends most of her time on how brands show up in AI-generated answers.

• Wei Chen

  Marketing measurement specialist

  Wei builds the reporting that tells marketing teams how often their brand comes up in ChatGPT, Perplexity and Gemini. He writes about measuring that presence in a way leadership will trust.

• James Calloway

  Marketing technologist

  James helps B2B brands adapt their content for buyers who often get an answer without ever clicking through to a website. He writes about what that shift means for search and content teams.

• Aigerim Nazarbayeva

  Marketing researcher

  Aigerim studies how AI assistants cite brands, and helps marketing teams measure how often they appear next to their competitors.

• Fatima Zahra

  Search marketing writer

  Fatima writes about where search marketing is heading and how AI is changing the way people discover brands.

• Tane Williams

  Marketing strategist

  Tane plans and organizes large content libraries, and writes about building content that keeps working as search changes.

• Marcus Rivera

  Content operations lead

  Marcus runs content operations for enterprise software companies and covers how brands hold up in AI search.

How we work

Numbers come with context. When we report a benchmark, we explain which questions were asked, which assistants were checked and when, so you can judge how far the figure applies to your own situation.

When a figure is an illustration or an estimate, the article says so plainly. We would rather give you a smaller number you can rely on than a headline you cannot.

When we get something wrong, we fix it in the article itself and change the date at the top of the page, so you can always see when a piece was last updated.